Written by Sona Desai
April 14th, 2017
SEATTLE, WA – Wholesaler Amazon has noted sudden shortages of the bindi, a traditional embellishment worn by Indian women. Fuss Class Analysts note that it’s difficult to know whether this shortage is due to music festival Coachella happening this weekend or the upcoming Indian wedding season.
Seasoned Coachella-goer Emily Jenkins voiced her enthusiasm over bindis, “I brought these stickers to Burning Man, and everyone loved them! Also, my yoga instructor, Celeste, wears one all the time. I feel like I was Indian in another life.”
Second generation Indian-American and Seattle native, Deepa Nayar admits the shortage has left her confused and annoyed.
“It’s pretty weird. As a teenager, my non-Indian friends made fun of my chutney sandwiches, funky looking Indian chappals, and the smell of incense burning in my house”, mentions Miss Nayar, “now I see those same people taking these elements of my culture to make a basic-ass statement. I can’t believe Amazon is SOLD OUT OF BINDI’S! Not looking forward to another wedding of Jigisha auntie whispering about how I’m ‘out of touch with the culture’”
Amazon teams have noted customer complaints like Deepa’s and have offered free temporary Om tattoos in lieu of all unfulfilled bindi orders.